CRATE AND BARREL SHOP, SIP, AND SWING

The SG team produced 4 “in- store” events at Crate and Barrel store locations across the United States, highlighting the launch of the company’s Listening Room collection in partnership with Capitol Records 75th Anniversary. The company’s goal was to highlight the collaboration of these two heritage brands and the art of at home entertainment through the event as well as encourage guests to shop and experience the  collection. Local live musicians were brought in to set the “easy listening” tone, while bartenders mixed traditional craft cocktails showcasing Crate’s classic line of drink and barware. Shoppers mingled the store, had the opportunity to pose with vintage big band instruments, and enjoyed an ambient evening of retro-inspiration.